Type of content
Sector
Luxury travel and hotels
Luxury travel and hotels
The brief
As a freelance digital editor, I was briefed to modernise copy with a friendlier and inspirational-led tone of voice, but still convey the brand’s luxury credentials.
The challenge
The old website for this international hotel group featured very old-fashioned ‘fussy’ language.
The role
• Creating inspirational and engaging luxury-led copywriting
• Editing and rewriting existing features to meet new SEO and tone of voice guidelines
• Working quickly, methodically and efficiently through a large volume of content that included hotel descriptions, travel features and local ‘where to visit’ guides.
You can see the website here
