Healthy Magazine (Holland & Barrett)

I covered the deputy editor role for four months on this consumer title while the editor recruited for a permanent team member. Healthy was the UK’s top-selling wellbeing magazine and packed with the latest expert health, psychology, beauty, food and fitness stories – everything you needed to live a healthier life. It was produced for Holland & Barrett by the River content agency and sold on newsstands.

Type of content
Print, website and social

Sector
Retail

The brief

To cover the deputy editor role on Healthy magazine while the editor recruited a permanent team member – content included a monthly print magazine, website, social channels and advertorials.

The challenge

I needed to keep up-to-date with the latest trends and influencers in a wide range of areas, from mental wellbeing and clean beauty to athleisure, nutrition and fitness, but happily got immersed in these topics.

The role

• Editing news and features

• Ensuring tone of voice

• Commissioning freelance writers

• Managing the in-house editorial team

• Generating feature ideas

• News and feature writing

• Reading all final proofs

• Managing contributor budgets

• Liaising across all departments to ensure the
smooth running of the magazine

• Overseeing copywriting for advertorials

• Working with art and picture teams on
layouts and the look and feel of each issue