Type of content
Sector
Health and wellness
The brief
I’m commissioned to write health and lifestyle content for Vitality members and involves interviewing experts within the company, including those specialising in medical, fitness and mental health.
The role
A regular freelance writer covering health, fitness and wellbeing.
The challenge
Although the articles and features have an advisory element, they need to have a positive feel and convey simple lifestyle changes people can easily do.
Online blog articles:
A winter travel feature for the digital magazine:
Meet Vitality's brand mascot, Stanley the dachshund.
